Apologies for my recent lack of activity on this blog. Have been swamped with work over the last while.I swear I will never abandon it for this long again........well............i'll try.
Topshop's in store events have always prooven to be innovative visual and aesthetically pleasing treats and this one looks to be one of the most interesting and innovative yet.
This June Topshop invites you to join them in the Oxford Circus, Manchester Arndale, Dublin St.Stephens Green and Liverpool stores for summer holiday themed fun and frolics, including a ‘Create Your Own Postcard’ pop-up and a frozen yoghurt stand from Frae in selected stores. Dazed Digital.com will be hosting ‘Fashion Photography in the Digital Age’ workshops.
Visitors to the four stores during the promotional period* will be able to create their own ‘Wish You Were At Topshop’ postcard. Following a complimentary styling session and make-up touch-up, a photo will be taken with an iPad 2 against a summer holiday-themed backdrop, with the option to choose one of several Instagram** filters to change the look and feel of the image.
Once the perfect image has been captured on camera, customers can then upload their image straight onto their Facebook page and Topshop’s own gallery, allowing them to share the photo with friends. There will be the option to vote on your favourite image, with the one with the most votes receiving an extra special prize. There will also be the option to print out your postcard to keep.
Customers will be able to grab a snack from organic frozen yoghurt brand Frae, who will be popping up for a limited period in each of the four stores.
For the true fashion photography fan, Dazed Digital.com will be hosting four workshops on ‘Fashion Photography in the Digital Age’ in stores. Each workshop will focus on how fashion photography has evolved from a professional art form to the democratisation of social photo sharing and image manipulation, and the effect this has had on fashion shoots and brand campaigns.
Topshop is proud to be the first in the industry to work with Instagram, giving customers a fun instore experience and a postcard they can keep forever.
Visitors to the four stores during the promotional period* will be able to create their own ‘Wish You Were At Topshop’ postcard. Following a complimentary styling session and make-up touch-up, a photo will be taken with an iPad 2 against a summer holiday-themed backdrop, with the option to choose one of several Instagram** filters to change the look and feel of the image.
Once the perfect image has been captured on camera, customers can then upload their image straight onto their Facebook page and Topshop’s own gallery, allowing them to share the photo with friends. There will be the option to vote on your favourite image, with the one with the most votes receiving an extra special prize. There will also be the option to print out your postcard to keep.
Customers will be able to grab a snack from organic frozen yoghurt brand Frae, who will be popping up for a limited period in each of the four stores.
For the true fashion photography fan, Dazed Digital.com will be hosting four workshops on ‘Fashion Photography in the Digital Age’ in stores. Each workshop will focus on how fashion photography has evolved from a professional art form to the democratisation of social photo sharing and image manipulation, and the effect this has had on fashion shoots and brand campaigns.
Topshop is proud to be the first in the industry to work with Instagram, giving customers a fun instore experience and a postcard they can keep forever.
Now if only we could change the word 'frozen yoghurt' to 'Ben and Jerrys'.................
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